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This brand caters to Middle and high-class users and meditators.
Target Audience
This project is to design primary and secondary packaging for a product. I chose Incense sticks as my product and build a new brand and did primary and secondary packaging for it. The process includes the branding of the product, its ideation and final models.
About
Saptachakra is a premium incense sticks brand that provides users with 7 different scents. Each scent is associated with the “seven chakras” of the human body. The purpose of the brand is to bring stability, peace to mind and body.
Brand Concept
Saptachakra means "seven wheel" in a human body which helps to keep body activated
The concentric square inside a circle represents the connection between human and divine. It is also, a symbol of Life. The lotus petal around the circle is a symbol of purity of body and mind.
Illustrations
Colour & Typography
Die line
Saptachakra is a premium incense sticks brand that provides users with 7 different scents. Each scent is associated with the “seven chakras” of the human body. The purpose of the brand is to bring stability, peace to mind and body.
Brand Concept
Saptachakra is a premium brand that aids in uplifting moods and cultivating mental balance and peace. Our naturally scented, handcrafted incense draws inspiration from the seven chakras of the human body. With a focus on bringing optimism and vibrant energy, our products cater to middle and upper-middle-class families, as well as to dedicated meditators.
Introduction
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