UI UX | Portfolio

Project Name

Role

Industry

Food

Web design

UI/UX - Somkin' Joes

This is not attached to the official website. This case study is purely for academic purposes.

To enhance the experience of customers (for delivery, dine-in, or takeaway) using the Smokin' Joe's app, making it easier for them to navigate through the app with user-friendly features.

Spruha Vani is a teacher who wants to order pizza in bulk for an occasion but wants her order to be delivered properly at her location and doesn’t want to waste time, eagerness, and hunger in searching for a menu. Also, want to provide a token of love or appreciation for a large order.

Problem Statement 1

Name: Spruha Vani

Age: 27

Home town: Kalyan

Occupation: Primary school teacher

To get the order on time
Pizza should be of good quality and packaging
She wants to order pizza in bulk quantity for an occasion

Problem with finding the delivery guy
Discounts and promo codes are not provided for COD (cash on delivery) payment
A problem in detecting exact locations

Frustration

She is a primary school teacher with a moderate income
She is a foodie
She is a fun, loving, and enthusiatic person in her friend circle
She is very concerned about hygiene

About

Persona 1

Goals

Occupation: Student

Home town: Thane

Age: 20

Name: Daksh Agarwal

User Experience

Primary stakeholders: stockholders, investors, owners, creditors, suppliers

Secondary stakeholders: Everyone else that keeps the business in operation from their employees, the community, and the government.

Stakeholder Mapping

I analyzed the SWOT of my brand and created a SWOT analysis.

SWOT Analysis

Persona Mapping

Persona 2

He's a second-year college student
He loves watching movies and series
Conscious of his spending, as he receives pocket money from his parents
He is selective about his food orders and enjoys trying different dishes.

About

To ensure timely delivery of the order,
I should be able to customize my own combos and orders.
The service should suggest pizza choices based on my preferences and budget.

Goals

The service lacks the option for customizing combos and orders.
There is an issue with accurately detecting locations.
Difficulty in locating the delivery person.

Frustration

Daksh, a second-year college student studying BMS, loves pizza for his downtime during series or movie sessions. He wants fresh, top-notch pizza that fits his budget and allows him to customize or choose combos. Timely delivery matters to him for a comfortable eating experience, but he often faces late delivery problems.