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PACKAGING DESIGN

Premium packaging of Incense sticks

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About Project

This project is to design primary and secondary packaging for a product. I chose Incense sticks as my product and build a new brand and did primary and secondary packaging for it. The process includes the branding of the product, its ideation and final models.

Target Audience

 This brand caters to Middle and high-class users and meditators. 

Brand Concept

Saptachakra is a premium incense sticks brand that provides users with 7 different scents. Each scent is associated with the “seven chakras” of the human body. The purpose of the brand is to bring stability, peace to mind and body.

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Colours and Typography

These are the colours and typefaces used throughout the packaging. 

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Illustrations

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Dieline

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Renders

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